Special Offer Email Scripts

Name*
Please provide info for the contact person on this project
Email*
Phone*
Your Business Name*
Your Special/ Offer Name*
(list at least 1-3 add details as needed)
Offer/ Special Dates? Beginning / End?
(list any start/stop dates)
Offer Type*
"This offer is _____." (Ex: Exclusive, New, Free, Premium, Members-Only, etc.)
What exactly is the offer/ special? (1-2 words):*
"This offer is a/an _____." (Ex: blow out deal, limited time offer, live seminar, etc.)
What is the tagline of the offer/ special?*
"The tagline of this event is _____." (Ex: How to... setup your project and put it on auto-pilot!; Make this the best project ever; Have the time of your life; while taking advantage of _____; etc.)
What is the focus of the offer/ special?*
"The focus of this offer is _____." (Ex: Automated project management; marketing mastermind; year end special; first quarter special, etc.)
What's the top problem they face in this area?:*
"The top problem they face in this area is _____." (Ex: How to... )
What is a thing they want from this offer/ special?*
"My target audience really wants to ______." Starts with a VERB (Ex: discover the specific method of... ; relax in a new... , etc.)
What is their #1 fear they want to avoid at all cost?*
"My audience is really afraid of _____." Starts with a VERB ending in "ING" (Ex: Getting stuck with all the complicated technical details of setting things up; spending another night at home alone in front of the TV, etc.)
What is the "big picture" payoff of this offer/ special?*
"This offer/ special means you'll be able to______." Starts with VERB (Ex: set your project on auto-pilot AND on finish early; enjoy a wonderful night out with friends; sell more... on autopilot, etc.)
The #1 big benefit of taking advantage of this offer?*
"You'll also be able to _____!" Starts with a VERB (Ex: save thousands on...; increase your qualify of life; meet new people, etc.)
The #2 big benefit of taking advantage of this offer?*
"You'll also be able to _____!" Starts with a VERB (Ex: build a ____ ; increase your ____; meet new people, etc.)
First big reason to take advantage of this offer/ Special? (Bullet)*
"You need to claim this offer because _______."
Second big reason to take advantage of this offer/ Special? (Bullet)*
"You need to claim this offer because _______."
Third big reason to take advantage of this offer/ Special? (Bullet)*
"You need to claim this offer because _______."
Fourth big reason to take advantage of this offer/ Special? (Bullet)*
"You need to claim this offer because _______."
Fourth big reason to be at this event? (Bullet)*
"You need to be at this event because _______."
Specific, tangible payoff they want and can expect from taking advantage of your offer?*
"When you claim this offer, you'll finally be able to _____!" Starts with a VERB (Ex: put your project on true "auto-pilot"; save thousands; etc.)
Anything we missed?*
Anything not previously covered that you would like to add?
Thank you for taking the time to answer these questions, we are excited to get your project underway. We'll get back to you if we need anything further.
Comments
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Thank you for taking the time to answer these questions, we are excited to get your project underway. We'll get back to you if we need anything further.